Let's go over the math with this one.
This one is coming up on 15,000 clicks at $2.18 per click. That would be $32,000 Of gross clicks.
That's a whopping 15000% return on investment.
You can see a month ago it had 13,091 clicks.You can see the other identical websites just like it are simply parked, maybe just like you have, and the one with 13,091is now at 15,000 clicks is going on its ninth month with supersonic traffic.
That's a whopping 15000% return on investment.
You can see a month ago it had 13,091 clicks.You can see the other identical websites just like it are simply parked, maybe just like you have, and the one with 13,091is now at 15,000 clicks is going on its ninth month with supersonic traffic.
If you have done the pay per click, this will be interesting to you. What is the average pay per click? And what is the industry breakdown on pay per clicks?
Short answer
Pay per clickper industry, per location.
Short answer
Pay per clickper industry, per location.
Average Google Search CPC: typically $3–$5 across SMB accounts (range ~$2–$6).
Google Display: ~$0.50–$1.00.
Google Display: ~$0.50–$1.00.
Typical Google Search CPC by industry (ranges vary by city, intent, and season)
Legal: $8–$12+ (some emergency/PI terms can spike $30–$100)
Insurance/Finance: $6–$10
Home Services (HVAC, plumbing, electrical): $5–$9
Medical/Dental: $4–$7
B2B/SaaS: $4–$8
Real Estate: $2.5–$5
Auto (sales/service): $2–$4
Education/Training: $2–$4
Travel/Hospitality: $1.5–$3
Retail/Ecommerce: $1–$2.5
Restaurants: $1–$2
Arts/Entertainment: $1–$2
Notes
Branded keywords are usually much cheaper; high-intent “near me” and emergency terms are higher.
Microsoft/Bing Ads often run 20–30% cheaper CPC than Google, with lower volume.
Meta/Facebook CPC commonly falls around $0.70–$2.00, but it’s paid per impression with click optimization.
