Did you know that Pinterest can drive to your website thousands of pageviews of free organic traffic primarily from the United States? Pinterest works like magic across so many niches and verticals of online business that it’s hard to believe! In today’s article I will show you why it works so great and how you can leverage Pinterest traffic for your business.
First, why I think Pinterest is such a great platform to promote your business? The main reason is because Pinterest doesn’t try to keep users all the time inside their platform to the contrary Pinterest lets you add links to your website from every image you publish on your boards if you know anything about another very popular social network Instagram there you can only have one link from your profile and from stories and stories don’t last more than 24 hours so if you want to get some traffic from Instagram you have to really hustle every day and publish new stories so the second reason why I think Pinterest is so great for businesses is because you’re investing your time in long term success each pin you saved on the platform has a chance to go viral but not only that it can also be found on Pinterest months and sometimes even years after you publish the pin and they can be found in Pinterest search results the other reason I have to mention here is that Pinterest could be the best option for a lot of businesses and people who are not ready to put themselves out there in other formats like if you don’t want to make articles because let’s face it it is hundred times easier and faster to create an image for Pinterest than a article for youtube if you don’t see yourself making articles or Instagram stories every day just to get some likes and a few clicks to your website and perhaps Pinterest which is something in between a social media and the search engine because Pinterest is the best place to get traffic from after Google and I have to tell you that Google as much as I love Google traffic is a tough nut to crack you will not get a ton of organic traffic from Google in the first year or even two of building your website you will need a lot of time and effort building backlinks and on Pinterest you can start getting a decent amount of traffic right away literally from the first second month being on this platform what kind of niches and businesses are doing really well on Pinterest if you know a little bit about me I became a Pinterest marketing expert through the experience I first gained on this platform running traffic to my blogs and I have had months with over three hundred thousand monthly pageviews and about 90% of the traffic was coming from Pinterest and lots of other bloggers even complete beginners a leveraging Pinterest traffic because you can get traction on this platform so much faster than on Google Pinterest wears grateful bloggers because it drives mostly traffic from the United States and it helps making more money for each thousand of visitors to your website but that also means that whatever your business is even if you are far from the blogging world you can leverage Pinterest audience that’s so highly valued by ad networks because of their buyer intent and high average household income I’m not going to lie to you that every possible niche on earth is a good fit for Pinterest if you have a local car rental business I think the best place for you is Google because people will not look for this type of services on Pinterest but let me show you some of the niches that are very popular on Pinterest if you have a Pinterest business account you can check this data and all these details for yourself too you will need to go to audience insights over here and then from audience insights you will click on all Pinterest users and these are the top niches that you’re seeing here for all the platform not just for your account I have here for my account I’ll show you a little bit later so we’re looking now at all Pinterest users and here we see the top categories and on the right side there are some subcategories or some topics inside each of the categories so we’re looking at home decor as the biggest niche on Pinterest and then inside of it you have home accessories room decor home accents wall etc all of this it’s a very long list obviously it doesn’t mean that you have to target only the home decor niche if you scroll down a little bit here you’ll see that you have entertainment education art women’s fashion food and drinks event planning beauty quotes travel gardening weddings etc so you need to find your niche and if it’s somewhere on this list then chances are that you will get pretty good success on Pinterest another very interesting thing we can learn here from audience insights on Pinterest is that you have mostly the female audience about 70% of all Pinterest users are women we can see here that the majority of the users are on mobile devices this is important or either they’re on iPhone or Android but the majorities are on mobile devices and only 24% are on web right but web it means that they’re using a desktop computer and now we are looking at the locations the biggest locations are Los Angeles New York Chicago etc so we are looking mostly at the United States audience we’re looking now at the categories that are popular from my audience for people who follow my account and engage with my pins and important note here that we’re looking only for the last 30 days so if let’s say a year ago I had a viral pain about health food than healthy food so food and drinks would go much higher on this list but right now it’s it’s a different situation and we can click on the compare tab and we can compare now the total audience for me from my account and the total audience for piant for the Pinterest platform to see on average how much people are engaging with different categories so we can see here that well first of all for my audience I even have high percentage of women it’s 82 versus 70 percent so that means that I’m actually targeting women and I have a higher percentage significantly higher percentage of people that are between 18 and 24 years old and now we’re looking at the categories and we can see here that entertainment event-planning are significantly higher than average and even home decor are higher than for my audience are higher than average on the platform on the other categories I would say it’s it’s more or less the same I’m not I’m not posting much about sports and anyway so I was just trying to show you that you can do the same for your own account once you have the business business account on on Pinterest I have a lot of times questions from people who represent ecommerce different kind of Nicias but equals websites and they asked me whether or not Pinterest were only works for bloggers well it definitely doesn’t only work for bloggers a lot a lot of your competitors equal more sites are already on Pinterest and doing very well there I found this big site here zazzle and if we go here we’ll see that they have so many different categories of products and these are the boards of the secound that we they have over 10 million monthly viewers we can see even from the boards what kind of products they’re selling they were also noticing here that they’re following something that I’m often talking about is they’re on Pinterest you need to follow trends what is popular and follow holiday related content so they’re creating boards around holidays around specific holidays like st.
Patrick’s Day Morgan’s Valentine’s Day etc I’m looking right now at one of their pins it’s actually not the best example of a pin for an e-commerce site in my course I have a module specifically talking about what is the best design for e-commerce sites and how you can start competing against bloggers because that’s basically the the biggest struggle of e-commerce that they don’t understand how to create images that will drive clicks from Pinterest so this is not the best example because it’s a square image the only text overlay of this image is the text that we have on the mug itself but it would also help if they explained what they’re trying to sell here and the title of this product pane is basically almost the same as the title of the product on their site and they have a little bit of description right here that also comes from this side and anyway what I was trying to show you that it’s not a rocket science and I found this pin like many other pins on Pinterest linked to an e-commerce stores when people are looking for gift ideas or something related to holidays they always go to Pinterest and save these ideas to their boards and then they buy from them but you don’t have to be a huge equals giant like Amazon or like the zazzle website to succeed on Pinterest you can have a pretty small family business like an e-commerce site like this one we’re seeing here the photo of the owners and you can have you can see here that they already reached four point three million monthly views on Pinterest and that is probably translated into a lot of free traffic they’re getting to their shop and the shop you can see here it’s wedding bridal shower baby shower printable game signs etc you see they’re selling all the stuff that is so popular on Pinterest and I’m sure that they’re getting a lot of qualified visitors that are actually converting into sales on their site let’s say your handmade business and you want to get more orders for your items you can connect your Pinterest account with your website like we’re looking at here and you can also connect it with your Etsy store if you have one because Etsy is something then that you can claim on your account right here let me open in the settings of the account you can claim a website you can claim Instagram YouTube and Etsy which I don’t have but anyway I just want to show you that as an Etsy or store owner you could all use both of things together you could use your website which would be shown up here and you could also have a verified Etsy store and you would have rich pins on the Etsy store and all of this you could save from the same Pinterest account and there are lots of successful accounts on Pinterest that are focused on very narrow hand my business like for example quilting you see here a lady that has 1.2 million monthly viewers with her account and she has 26 boards and she’s saving her pins I bet that she’s doing it regularly to maintain this high monthly viewers and we see here that she doesn’t have a huge business or an enormous ecommerce site to promote on Pinterest but she’s doing pretty well and you could think that while quilting is such a narrow niche how can people get a lot of traffic from Pinterest in this niche and we’re looking now in another account with 5.4 million monthly viewers they have fifty-two boards obviously I can tell that they’re working hard on this account because they have on most of the boards they have over 500 pins saved to them so it’s not a new account and they’re they’re actively working in it but it does pay off I’m sure that they’re getting traffic to the website well let’s say you have a blog about fats or even more narrow let’s say you have a website about dogs so we’re looking now at an account with over 10 million months of viewers that static hated just two dogs and you can see here that they have 54 boards they also are saving a lot of pins that helps them maintain this high level of viewership on Pinterest and I’m pretty sure they’re getting a lot of traffic to the website it’s actually a perfect example of how people found a way to leverage all the trends and holidays on Pinterest on a niche that you would hardly expect that you can relate to it so they even have boards that are called Easter dogs you see so they have photos of dogs that are with some costumes and some decoration items around them or they have photos of dogs around helloween pups Labor Day dogs etc so you can see here that they’re playing around the trending topics on Pinterest and they’re doing this I’m sure they’re doing this on purpose because this helps them drive a lot more traffic well patriotic dogs even that we’re looking now at another account also focused on dogs and we see here that it’s called dark advisor so they have a blog about training tips dog care and easy ways to keep your dog happy so basically it’s and also a blog but niche itself I’m just showing you that the niche is pretty narrow and these people are getting pretty good results with Pinterest and I actually wanted to note here that for bloggers and for websites that are making money with advertising model which implies that they’re creating a lot of content I could find successful examples basically in any niche I get a lot of questions actually from people in the travel niche from travel bloggers they are not sure that this niche can be successful on Pinterest and this is just one of the examples I found for you to show that you can have a lot of success on Pinterest with almost any niche if you have a blog or a website that is constantly producing new content but I’m not trying to say that you must have a huge informational website to get traffic from Pinterest you can be a personal development coach and you can still drive and just enough traffic from Pinterest to be over booked months in advance with new clients I found a few examples here from this niche personal development so this is a life coach and personal development expert she’s basically taking clients we’re looking at an account here with nine hundred thousand monthly viewers almost there she’s almost getting to a million monthly viewers and I bet that her site is not a big informational site even though her Pinterest account is pretty strong but let’s see what is on the site that’s what I thought it’s a personal business coach web site a typical site that it’s not structured as a blog site it has a book she has a podcast which helps because she’s producing content for podcast and she can link to this podcast episodes but still this is not a huge informational site and she is getting pretty good traffic from Pinterest for her niche you know this channel has grown so far mainly because of you guys because of your comments questions likes and because you subscribe to me creating content for YouTube is not easy I’m telling you honestly it takes a lot of time and I really really appreciate every comment you leave under my articles so to celebrate your investment into the growth of my channel and to give you back starting from this article I will do short shout outs for the best commenter of the week here is what some deep-set you made my Pinterest account boom from last two months I have four million viewers and 5k followers and I’m now ready to get a payout from absence of $500 I love you so much thanks I’m truly happy that my Pinterest tips are helping people change their lives for the better of course if Sandeep didn’t do the work on his account my tips would be useless so it’s his dedication that helped him grow his traffic from Pinterest so fast thank you for sharing this inspiring number Sandeep keep up the good work and I’m sure a lot of folks on this channel will be motivated to start working on their accounts more to get the great results like you did I will be sharing the best comments in every week’s article so if you have something positive and inspiring to say and you want to get a shout out on my channel just leave your comments under my latest articles now that I showed you what kind of niches and businesses do really well on Pinterest I need to also mention what kind of niches can hardly be good fit for Pinterest if you’re promoting events for example that are happening only once at a specific date and place like concerts for example Pinterest is not going to help you much because as a search engine it will take time to index your new pins and to start ranking them so by the time when you can get traffic from your pins the event will probably be history and you will not need the traffic anymore anything that is heavily targeting male audience and would not be interesting for women will also travel on Pinterest because we saw it about 70% of all users on this platform are women and if you’re selling some items that could be interpreted as gifts for men for husbands boyfriends fathers and sons then you could probably get a little more traffic during the holiday season because women would be planning on Pinterest some gifts ideas for their family but in general it is harder to promote content and products they’re targeting men on Pinterest my main tip for you to be successful on Pinterest is don’t think of it as of a typical social media platform what I mean by this if you are new to my channel then get ready for a few shocking statements now I don’t plan to elaborate on them on in this article too much because I covered that in my previous tutorials but just take a pen and write down so you never waste your time chasing vanity metrics on Pinterest so first your accounts following numbers have very little effect on how much traffic you will get from this at Forum I have a article about the followers on Pinterest in which I explained why it works this way and I will give you in the top right corner and in the description below this article basically if you have 5,000 followers you can get as much traffic from Pinterest as an account with 25,000 followers just because you treat Pinterest as a search engine and you made your pins that generate clicks so remember this first rule don’t evaluate your success on Pinterest by growth of the following numbers so different from the other social media platform isn’t it but that’s not it the other eye opener is coming the second vanity metric that people often chase on Pinterest it is monthly viewers number that is shown next to your profile name so why is this a vanity number well it’s not entirely useless because it can indicate the overall account quality but the problem is that monthly viewers don’t always reflect the traffic that you get to your website this number includes both the pins that you linked from your website and the pins that you shared from other accounts and I have seen as many times by now on different accounts as I work with students in my Pinterest course and with different clients I’ve seen that you can easily have a viral pin that you just repin from another Pinterest account and it generated over a million monthly viewers on your account in the last 30 days so you will see that X 2 million monthly viewers in your profile that have nothing to do with the traffic to your website the other reason why I consider this as a vanity metric is because if your pin was seen on Pinterest a hundred thousand times and even if it was saved to hundreds of boards it doesn’t mean that a lot of people clicked from European to your website and I have another article on my channel which i think is extremely important for people who run a business and they like to spend their time efficiently on the platforms that they use it’s called how to get more clicks on Pinterest and the worst pin mistakes that kill your traffic definitely check it out I will give you a link in the top right corner and in the description below the speed let’s imagine you’re creating a Pinterest business account how should you treat it should you have some of your personal boards on your account what should you write in the profile description these are the questions that are probably in your head if you’re just a beginner on Pinterest as a business so I would say it this way the main goal of your Pinterest profile is to give people a quick idea of what your account is about when you use Pinterest for business you basically need to speak about that business and use the keywords which could help your profile be found on the platform don’t save anything for your personal use on a business account especially on your public boards because it’s going to confuse the algorithm so ideally you should have a separate personal account on Pinterest if you want to use it for yourself but if you hate the idea of switching between the accounts then you could create secret boards like I’m showing you here every board that even the boards that you already have if you made this mistake you created a public board for personal use you can always click on the board edit board here and then change the setting of disability and keep it secret so as a secret board it will not be indexed and you will not get in trouble with Pinterest algorithm the next step would be verification of your domain on Pinterest and it will work a bit differently depending on the type of platform you are using on your side so to verify your website you will go to settings in your profile edit settings then you go click to claim and since now I already have my site verified if you cannot see here but it would have here instead of an claim I don’t have the button code claim and I will show you here what are the options that Pinterest allows so you can add a meta tag to the website which usually is the easiest way you just need to add it to the head section of your site it’s also available to do this through HTML file uploading a file on your site and you can see that they are showing for most of the platform some instructions for most of the hosts and you if you’re not sure how to do this through your host to upload a HTML file another way would be just to Google the name of platform let’s say Shopify website purification on Pinterest something like that or WordPress sites verification on Pinterest or Wix site verification on Pinterest and so you will usually find in the first top 10 results and official instructions from your platform that shows you how you can verify your store and basically most of the times is just adding this meta tag to your website usually this meta tag it needs to be added in the same section as you would add a Google Webmaster Tools verification code so usually you already know where to put it and because you have done it for Google or you can ask your website developer if you haven’t built your site herself so this is manageable and also in the settings of your business account on Pinterest you will see lots of other possible integrations with social media platforms and they help you claim your YouTube account and your Instagram account it’s very easy you just click on the button claim and you have to be logged in to your either its YouTube or your Instagram account and that that will be done in no time like a few clicks and in you’re done with it and the same applies to your Etsy shop it’s very easy works in a similar way as it is with Instagram and YouTube you just need to be logged into your Etsy shop and you will not even notice how quickly you’ll just click a couple of buttons and you will be all verified on Pinterest with your store example you notice that I claimed my YouTube account right so what does it give me in my Pinterest analytics I see the stats for my pins that are linked to youtube articles separately I will just need to go to the claimed accounts over here and I can choose just from my website Instagram YouTube and that I will see separately the how a my pins performing that are linked to my YouTube articles directly and if I didn’t claim my YouTube account this days I wouldn’t be available for me and I couldn’t find out how many viewers Pinterest brings to my articles I can see here how many people are coming from Pinterest pins to my YouTube articles daily basis so even if I haven’t published any articles on YouTube today I could still get some traffic from Pinterest because Pinterest is a search engine and something that I saved a few months ago could be trending right now on Pinterest and bringing me traffic to my YouTube articles and yes once you have a Pinterest business account you will see all these analytics on your site as well and the main thing I recommend everyone to focus on here is how many clicks you get from Pinterest so this is where you will filter just battling clicks that’s the most important matrix it’s not how many total how many impressions you get all your total audience is not even your followers it’s really how many clicks you’re getting to your website clicks and impressions and shares that you’re seeing for each specific pins are also not a good indicator of your success on Pinterest because they only show how much traffic and all the statistics for the last 30 days only so I could be looking here at a pin that is not particularly popular right now but it was because it shows here like let’s say 500 two clicks let’s say that I published this a year ago and your goal could be a very popular viral pin but right now a year later this pin lost its virality and so it shows me almost nothing like like this is if I look at it I could think that this is not a popular pin but it’s not correct it’s just this is just a pin that used to be very popular and here in this analytics per per pin for the last 30 days I cannot analyze it like this I’m not going to show you in this article how you can actually create a business account click by click because you know what I don’t like to repeat myself over and over again in different articles just for the sake of making the articles longer I have a pretty big YouTube channel by now with a ton of Pinterest tutorials and step by step guides so I will not put all of that in today’s article again I just wanted to show you today the real potential Pinterest has for so many businesses and different niches so that you can get inspired and then take it to the next level and learn all the technical staff of building cured optimized boards of targeting the right keywords in European titles or descriptions of making your pins really click worthy and all the good stuff you will find in other articles on my channel and if you’re not ready to watch hours of Brandon Pinterest tips which is kind of what happens when you’re learning from YouTube you know that you spend a lot more time learning this way because there is no system no blueprint so if you want to get a fast track for success on Pinterest and you want me to guide you step-by-step you can sign up for my signature program Pinterest SEO traffic secrets sometimes people ask me if I have a free course for beginners I don’t have it because I share a lot a lot more than you can learn from any free Pinterest course on this channel and it’s free and I honestly don’t believe in free courses you don’t have any motivation and any reasons to complete the course and to implement the steps that you have learned when you don’t pay for it with my paid course you have invested in yourself and you will definitely do your best to get the most out of the program and out of your investment plus in my course you will get access to me in the private Facebook group for members of the program only that something people often don’t realize about my program you’re not just watching the articles and trying it all on your own you can always reach out to me in the private Facebook group with a screenshot or with your pin with a link to your Pinterest profile and ask a specific question or doubt that’s bothering you and doesn’t let you move to the next lesson that’s why bait programs exist so I’ll be waiting for all of you guys inside my course and I will give you a link to it in the top right corner and in the description below this article meanwhile don’t just go away before you check my other articles that have perfectly complementary to what I was sharing today you can click here here and I will see you next time on Thursday bye you